AI companion for fatty liver disease (NAFLD / MASH). Photo food scanner (per-meal liver-risk rating) + lab interpreter (ALT / AST / GGT / FIB-4 OCR) + AI Coach (DeepSeek V3 + RAG on AASLD / AGA / EASL) + multi-lab trend dashboard + Recovery Mode for the sober community + doctor PDF. 6 cohorts, ~135M adults across 5 markets, $162M SAM. Sibling of Cysta AI — this workbench reuses its module pattern. Seven modules below — Design System · JTBD · Roadmap · Tab architecture · Components & stack · Engagement loop · App Store screenshots. Module 8 (critical screens · paywall) follows.
🔒 Name · Hepatica🔒 Design system · B · Clinical🔒 Roadmap · 15 features → P0/P1/P2🔒 Tabs · 4-tab + Log FAB📋 JTBD · 6 cohorts📸 Screenshots · 8 frames5 markets · US · GB · DE · CA · AUSource: Hepatica_Master_v2_FINAL.md · 2026-05-20
Hepatica · «Clinical» — design system locked
Teal (#2D7B7E) reads lab-grade and trustworthy — the liver organ as a teal→gold gradient; warm gold (#D4A574) carries premium-conversion CTAs; cool off-white (#EEF3F2) keeps it clinically confident without going cold. The two alternatives and the 6-cohort consilium that led here are kept in the collapsed Decision archive inside Module 1.
✓ Locked 2026-05-20
МОДУЛЬ 1
Дизайн-система · 🔒 Locked «Clinical»
🔒 Locked on Candidate B «Clinical» — teal + gold, medical authority. Verdict triad stays warm-severity (no clinical red — NAFLD / MASH users are fear-prone); day / night modes retained (night = AI Coach surface for the 2am-anxious user). The alternatives (A·Botanical, C·Editorial) and the 6-cohort consilium are kept in the collapsed Decision archive at the foot of this module.
1.1 · Design system — «Clinical» · 🔒 locked
🔒 LOCKED DESIGN SYSTEM · 2026-05-20
Hepatica · Clinical
Premium medical authority. Teal reads lab-grade and trustworthy — the liver organ rendered as a teal→gold gradient. Built for the cohorts that buy on credibility: Rachel on a $40K/yr drug, Pete who wants an authority signal, Nick who wants clarity from a source he trusts.
TypeSF Pro Rounded headlines · SF Pro Text body · SF Mono lab values
Anchors💊 Rachel🍔 Pete🍷 Nick
Light system · 15 tokens
--bg (off-white)#EEF3F2
--bg-soft#F7FAF9
--card#FFFFFF
--divider#D6E2E0
--brand (teal)#2D7B7E
--brand-mid#226163
--brand-deep#194A4C
--brand-soft#CFE3E2
--cta (gold)#D4A574
--cta-deep#B0824D
--cta-soft#F1DFC4
--ai-bg#E2ECEB
--ai-border#C4D8D6
--ink#1E2A2B
--ink-2#4C5B5C
Verdict triad · warm severity, no clinical red
--good (teal)#2D7B7E
--good-bg#CFE3E2
--watch (amber)#C68A3E
--watch-bg#F0DFC2
--alert (clay)#B5503C
--alert-bg#EBD0C8
Night / AI Coach surface · 6 tokens
--night-bg#0F1F20
--night-surface#18302F
--night-bubble-user#244241
--night-divider#2C4544
--night-accent#D4A574
--night-text#EAF2F1
Component preview · day + night
DAY · default
Reverse fatty liver. Take charge.
Today's Liver Score58 / 100+12 vs last lab · trending up ↑
ALT
84 U/L · still elevated
Elevated
AST
47 U/L · –11 this quarter
Watch
GGT
31 U/L · back in range ✓
In range
Doctor said I have fatty liver. What can I actually eat?
Start by swapping refined carbs and sugary drinks for whole grains, vegetables and unsaturated fats — a Mediterranean-style pattern has the strongest evidence for reducing liver fat. Coffee (2–3 cups) is also protective. Snap a photo of any meal and I'll rate its liver risk.AASLD 2023 · MASLD lifestyle management
⚠️ Hepatica is for tracking & education, not a diagnosis. Discuss treatment with your hepatologist or GP.
NIGHT · Coach @ 2am · Nick anxious
Coach · awake with you
It's 2:51 · Still worried about today's labs?
ALT 85, AST 62. Is fatty liver going to kill me?
That's an understandable fear — but for most people the answer is no. Around 75% of fatty liver never progresses to serious scarring, and at your stage it's often reversible with weight loss and diet. Elevated ALT is a signal to act, not a verdict. Let's track the 6-month trend together.AASLD 2023 · NAFLD natural history & prognosis
⚠️ The Coach gives context, not certainty. A FibroScan or fibrosis score from your doctor confirms your actual risk stage.
1.2 · Design principles — apply across the app
Warm-severity verdict triad — never clinical red. NAFLD / MASH users catastrophize («fatty liver → cirrhosis → cancer»). Severity reads teal → amber → clay, never a stoplight red.
Night mode = the AI Coach surface. The 2am-anxious user — Nick after a scary lab, Robert checking his recovery — gets a calm dark Coach automatically 22:00–06:00.
Hopeful, non-judgmental framing. Especially for Robert: alcohol-related liver disease is stigmatised and often hidden from family. Use «recovery», «healing», «rebuild» — never «damage» or «abuse».
Every AI Coach answer cites a source — AASLD / AGA / EASL / Mayo Clinic. No citation = refusal pivot.
No diagnosis language. «Your ALT 85 maps to the elevated range per AASLD», never «you have NASH».
Plain-English labs. Every ALT / AST / GGT / FIB-4 value gets a verdict pill plus a one-line explanation a non-clinician understands.
Liver Score is a trend, not a verdict. Always show the 6-month direction — ALT lags weight loss by months, so a single absolute number demotivates.
Privacy-first. Labs and food photos stay on-device by default; iCloud sync is opt-in. RAG runs on-device (sqlite-vec).
📦 Decision archive — candidates A & C + design consiliumcollapsed
How «Clinical» was chosen. The full 3-candidate comparison and the 6-cohort design consilium — kept for the record, collapsed by default. The locked system is in §1.1 above.
Candidate matrix · 3 directions considered
Two directions came from Master v2 §1.5 (Hepatica botanical · Hepatik clinical); the third was a premium-neutral editorial pole. Name was fixed — Hepatica — these were visual directions only.
Candidate
Concept
Brand trio
Aesthetic reference
Anchor cohorts
A · BotanicalNOT SELECTED
Premium natural medicine — the liverwort flower, restored vitality, zero judgment.
sage gold cream
Aesop × Cleveland Clinic
🍺 Robert · 💉 Greta · 🧬 Patricia
B · Clinical🔒 LOCKED
Premium medical authority — lab-grade trust, the liver organ in teal→gold.
teal gold off-white
Mayo Clinic × Headspace
💊 Rachel · 🍔 Pete · 🍷 Nick
C · EditorialNOT SELECTED
Premium apothecary — warm charcoal, serif headlines, calm authority that reads across every cohort.
charcoal amber paper
Kinfolk × Function Health
All-cohort consensus pick
Candidate A — «Botanical» · not selected
CANDIDATE ANOT SELECTED
Hepatica · Botanical
Premium natural medicine. Sage-green carries the liverwort flower (Hepatica is literally the plant); warm gold signals premium without going clinical. The least judgmental of the three — critical for Robert, whose liver disease carries alcohol stigma.
Today's Liver Score58 / 100+12 vs last lab · trending up ↑
ALT
84 U/L · still elevated
Elevated
AST
47 U/L · –11 this quarter
Watch
GGT
31 U/L · back in range ✓
In range
Doctor said I have fatty liver. What can I actually eat?
Start by swapping refined carbs and sugary drinks for whole grains, vegetables and unsaturated fats — a Mediterranean-style pattern has the strongest evidence for reducing liver fat.AASLD 2023 · MASLD lifestyle management
⚠️ Hepatica is for tracking & education, not a diagnosis.
NIGHT · Coach @ 2am
Coach · awake with you
It's 2:51 · Still worried about today's labs?
ALT 85, AST 62. Is fatty liver going to kill me?
That's an understandable fear — but for most people the answer is no. Around 75% of fatty liver never progresses to serious scarring. Elevated ALT is a signal to act, not a verdict.AASLD 2023 · NAFLD natural history
⚠️ The Coach gives context, not certainty.
Candidate C — «Editorial» · not selected
CANDIDATE CNOT SELECTED
Hepatica · Editorial
Premium apothecary. Warm charcoal led, a single confident amber accent, and serif headlines (Charter / Newsreader). Reads neither clinical nor crunchy — calm authority that lands across every cohort. The low-risk consensus.
VibeKinfolk × Function Health — editorial, considered, timeless
AnchorsAll-cohort consensus
Light system · 15 tokens
--bg (paper)#F1EDE6
--bg-soft#F8F5EF
--card#FFFFFF
--divider#E2DBCF
--brand (charcoal)#3A3A36
--brand-mid#2C2C29
--brand-deep#1F1F1D
--brand-soft#E0DCD2
--cta (amber)#C98A3C
--cta-deep#9E6A28
--cta-soft#EFDEC2
--ai-bg#ECE8DF
--ai-border#D6CFBF
--ink#26241F
--ink-2#5A574E
Verdict triad & night — olive / amber / sienna
--good (olive)#6E7F5A
--watch (amber)#C98A3C
--alert (sienna)#B25638
--night-bg#1B1A17
--night-surface#262420
--night-accent#C98A3C
Component preview · day + night · serif headlines
DAY · default · serif headlines
Reverse fatty liver. Reclaim your vitality.
Today's Liver Score58 / 100+12 vs last lab · trending up ↑
ALT
84 U/L · still elevated
Elevated
AST
47 U/L · –11 this quarter
Watch
GGT
31 U/L · back in range ✓
In range
Doctor said I have fatty liver. What can I actually eat?
Start by swapping refined carbs and sugary drinks for whole grains, vegetables and unsaturated fats — a Mediterranean-style pattern has the strongest evidence.AASLD 2023 · MASLD lifestyle management
⚠️ Hepatica is for tracking & education, not a diagnosis.
NIGHT · Coach @ 2am
Coach · awake with you
It's 2:51 · Still worried about today's labs?
ALT 85, AST 62. Is fatty liver going to kill me?
That's an understandable fear — but for most people the answer is no. Around 75% of fatty liver never progresses to serious scarring.AASLD 2023 · NAFLD natural history
⚠️ The Coach gives context, not certainty.
Design consilium — 6 cohorts vote
Each cohort scored the three candidates 0–5 on «would this design make me trust Hepatica and convert?», plus an ASO / brand-defensibility vote. Σ / 35. A · Botanical led the vote 30 / 35 — the founder lock landed on B · Clinical; rationale below.
Voter / cohort
Audience
A · Botanical
B · Clinical 🔒
C · Editorial
🍷 Newly Diagnosed Nick
25%
4
5
4
💉 GLP-1 Greta
15%
5
3
4
🍔 Pre-Diabetic Pete
20%
3
5
4
💊 Rezdiffra Rachel
8%
3
5
5
🧬 PCOS-NAFLD Patricia
15%
5
3
4
🍺 Recovering Robert
17%
5
3
3
🎯 ASO / brand defensibility
—
5
4
4
Σ / 35
—
30
28 🔒
28
Decision — 🔒 locked B · Clinical (2026-05-20)
The consilium recommended A · Botanical (30 / 35). The founder lock went to B · Clinical — a deliberate override. The two largest single cohorts, Nick (25%) and Pete (20%), both scored B highest: they buy on medical authority and lab-grade trust. Rachel — the premium-WTP cohort on a $40K/yr drug — ties B at the top. Together that is 53% of audience leaning clinical, and it covers the highest-revenue cohort.
Trade-off accepted: Botanical's non-judgmental warmth was the safer call for Robert (alcohol stigma) and the wellness cohorts. Mitigation — B keeps the warm-severity verdict triad (no clinical red) and a calm dark night-Coach, so the clinical palette never tips into cold or alarmist; Recovery Mode copy for Robert stays hopeful regardless of palette.
🔒 LOCKED · B · Clinical — teal #2D7B7E + gold #D4A574, medical authorityA · Botanical — not selectedC · Editorial — not selected
МОДУЛЬ 2
JTBD юзеров · 6 когорт
6 deep cohorts from Hepatica Master v2 PART 2, and the 8 jobs-to-be-done that drive them. JTBD intensity sets onboarding question order, home-screen widget priority, and (Module 3) the feature roadmap. Quotes verbatim from Master v2 APPENDIX A.
2.1 · 6 cohorts
From Master v2 PART 2. Anchor cohorts (gold left border) each define a distinct door of entry and paywall variant. Together: ~135M TAM, $162M SAM across US · GB · DE · CA · AU.
🍷 Newly Diagnosed Nick35–6025%
"Doctor said reverse it with diet. Cool. WHAT diet though??"
Anchor
Default cohort · onboarding
Door
"What can I actually eat?"
Top jobs
J1 · J2 · J8
WTP
medium · fear-driven · 48% trial→paid
Tier
Standard $39.99/yr
Community
r/FattyLiverDisease 60K · r/NAFLD 8K
💉 GLP-1 Greta30–5515%
"Down 30 lbs on Wegovy. ALT was 65, now 32. Connected?"
Door
"Is Ozempic reducing my liver fat?"
Top jobs
J3 · J2 · J1
WTP
high · health-tracking premium · 55%
Tier
Family $79.99/yr · JabWell bundle
Community
r/Ozempic 60K · r/Mounjaro 50K
🍔 Pre-Diabetic Pete40–6520%
"HbA1c 6.0, ALT 70, weight up. Where do I even start??"
"Quit drinking 90 days ago. Is my liver healing? How do I know?"
Anchor
⭐ NEW · biggest underserved cohort
Door
"Quit drinking — is my liver recovering?"
Top jobs
J4 · J2 · J3
WTP
medium · highly motivated · 55%
Tier
Standard $39.99/yr + Recovery Mode $19.99
Community
r/stopdrinking 500K · I Am Sober 1M+
2.2 · 8 jobs-to-be-done
Each card: number + statement + anchor cohort + the killer feature it drives. J1–J6 are ⭐⭐⭐⭐⭐ peak jobs (gold border) — the MVP Tier-1 build list. Sourced from per-cohort JTBD tables in Master v2 PART 2 & 4.1.
J1🍴 "Tell me exactly what I can eat"⭐⭐⭐⭐⭐
For Nick — "just eat healthy" from a rushed 8-minute GP visit is useless. He needs a yes/no on the meal in front of him.
20–30 micro-lessons (~3 min): "What is NAFLD", "Reading your ALT", "GGT and alcohol", "FIB-4 explained".
CohortsNick · Pete
ShipMedium · 3 wk · content-heavy
Compliancelow
3.2 · Feature consilium — 4 rounds
Round 1 · cohort demand
All 6 cohorts score each feature 0–5
Each cohort scored every feature on «how much do I need this», audience-weighted (Nick .25 · Greta .15 · Pete .20 · Rachel .08 · Patricia .15 · Robert .17). Pure demand ranks Lab Interpreter (4.50), Multi-Lab Dashboard (4.47) and AI Coach (4.25) at the top.
But demand alone buries two category-defining features: Alcohol Tracker (2.96) and FibroScan (2.41) score low because each serves a single anchor cohort — yet they are the highest-conversion features for Robert and Rachel and they are pure category whitespace. Round 1 demand alone would mis-build the roadmap → re-vote.
Every feature re-scored 0–10 on Conversion (drives trial→paid), Moat (category whitespace / differentiation) and Build (10 = fastest, most sibling reuse). Revisions logged this round:
Alcohol Tracker → moat 10. The GGT-recovery timeline is genuinely uncontested — no liver app serves the sober community (r/stopdrinking 500K).
FibroScan → moat 9. Rachel's $40K-drug cohort has zero dedicated tracking tools today.
Recipe Engine → moat cut to 4. MyFitnessPal and Mediterranean recipe apps crowd this lane heavily.
PCOS Cross-Link → build 4. Gated on the Cysta AI integration handshake — not a self-contained build.
💊 Medication Tracker → P0 (founder override). It scores 6.65 — mid-pack — but Rachel and Greta (23% of audience) literally cannot onboard without it: Rezdiffra and GLP-1s are their entire reason for the app. Anchor-cohort table-stakes beat aggregate score. This is the consilium's designed escape hatch.
📅 FibroScan (6.83) out-scores three P1 features but ships as P1 — it depends on the Lab Interpreter pipeline landing first, so it cannot lead the build.
🧬 PCOS Cross-Link (4.70, last) → P2. Resolves the PRODUCT_DESIGN (T3) vs V1_SCOPE (Week 3) disagreement: Patricia (15%) is fully served at launch by the generic Multi-Lab Dashboard; the deep Cysta AI sync is a fast-follow, not a launch blocker.
📚 Educational Lessons → P2. Lowest moat (3) — patient-education content is a crowded lane; build only if onboarding telemetry shows lesson demand.
P0 · 6 features — MVP coreP1 · 5 features — differentiatorsP2 · 4 features — premium / fast-follow
3.3 · P-tier roadmap — 8-week ship plan
Three clusters by ship-window. Codebase reuse (AcidWise · JabWell · Cysta AI ≈ 85%) keeps P0 inside a 3-week sprint.
P0 · weeks 1–3
MVP core · must-ship-for-launch
🩸 Lab Interpreter + OCR The JTBD anchor for Nick, Rachel and Robert — plain-English ALT / AST / GGT / FIB-4.
🧠 AI Coach (DeepSeek + RAG) Universal. AASLD / AGA / EASL-grounded, cohort-aware system prompts.
W6Recovery Mode finish + Doctor PDF + Symptom Analytics
W7Recipe Engine + multi-locale + QA
W8Final QA + TestFlight 50 users
W9🇦🇺 AU LAUNCH
МОДУЛЬ 4
Архитектура табов · 🔒 Locked B · 4-tab + «+Log» FAB
What users actually need (derived from the 8 JTBD), a 3-candidate tab consilium, and the locked tab bar rendered in an iPhone frame. Architecture: 4-tab + «+Log» FAB. Order revised 2026-05-21 → Today · Coach · «+Log» FAB · Progress · Labs (see §4.3).
4.1 · What users need — derived from the JTBD
Strip the 6 cohorts down to shared needs and five recurring jobs remain. Each maps to exactly one navigation surface — that is the tab spine.
Universal need
JTBD evidence
Served by
"Make today about MY situation"
J5 triage · cohort overwhelm (Pete, Nick)
Today
"Answers I can trust, any hour"
J1 / J8 — Coach, incl. 2am anxiety
Coach
"Log it without friction"
every JTBD — meal photo, drink, lab, med, symptom
+Log FAB
"Proof I'm getting better"
J3 progress · J4 recovery (Greta, Rachel, Robert)
Progress
"Make sense of my bloodwork"
J2 — near-universal ★5 across cohorts
Labs
4.2 · Tab consilium — 3 candidates, 6 cohorts vote
#
Candidate
Tabs (left → right · center FAB)
A
5-tab classic
Home · Labs · Food · Coach · Progress (no FAB) — the PRODUCT_DESIGN.md first draft
B · 4-tab + «+Log» FAB locked (4.40 / 5). The centre +Log FAB is the Loveiko logging-DNA — Cysta AI, JabWell and Salvora all converged on it. Hepatica's logging is the highest-frequency in the family: a meal photo at every meal, a daily drink log for Robert, lab scans, med doses. A one-tap capture beats a buried tab.
Candidate A burns a whole tab on Food when food-scan is the primary +Log action; Nick still gets food-first via the cohort-aware Today dashboard. C's vague "Track" tab tested worst across every cohort. ⚠️ This revises PRODUCT_DESIGN.md's 5-tab draft → 4-tab + FAB (logged in DECISIONS.md D10).
4.3 · Tab bar — iPhone-frame mock
TodayLiver 58 ↑
ALT 84 U/L · –23 since diet start Watch · next lab due in 6 weeks
Centre FAB +Log = the primary daily ritual. One tap → choose meal photo / drink / lab scan / medication / symptom → 3-tap save. Each capture flows into Today + Coach context + the relevant tab. SF Symbols: house.fill · bubble.left.fill · plus · chart.line.uptrend.xyaxis · testtube.2.
Order revised 2026-05-21 — Today · Coach · «+Log» · Progress · Labs. The locked architecture (4-tab + FAB) is unchanged; only the left-to-right order moved. Re-evaluated by interaction frequency: Coach is a near-daily surface (and the 2 a.m. anxiety check), so it was promoted to slot 2; Labs is consulted roughly quarterly when a new panel lands, so it moved to the calm outer edge. Worked screen-by-screen in flow.html · logged in DECISIONS.md.
The tab spine is fixed for all cohorts; the Today dashboard reorders its widget stack by the cohort detected in onboarding. Source: DESIGN_SYSTEM.md.
Slot
🍷 Nick
💉 Greta
🍔 Pete
💊 Rachel
🧬 Patricia
🍺 Robert
1st
Food Scanner
ALT + weight trend
Metabolic dashboard
FibroScan tracker
PCOS-NAFLD track
Recovery streak (GGT)
2nd
Lab trend ALT/AST
GLP-1 adherence
Diet adherence
Rezdiffra adherence
Cycle × liver
Sober day counter
3rd
AI Coach suggestion
AI Coach suggestion
AI Coach suggestion
AI Coach suggestion
AI Coach suggestion
AI Coach suggestion
4th
Alcohol check-in
Apple Health weight
Blood pressure log
Hepatologist prep
Inositol tracker
NA beverage log
5th
Liver Score
Liver Score
Liver Score
Insurance reauth
Liver Score
Liver Score
МОДУЛЬ 5
Компоненты и стек · ~85% sibling reuse
Which Loveiko siblings Hepatica is built from, the reusable component inventory, and the full tech stack — benchmarked against Cysta AI. Hepatica ships fast because ~85% of the codebase is ported, not written.
5.1 · Sibling reuse map
Hepatica is the next app in the Loveiko health-tracking cohort. It inherits proven engineering from four siblings — only the liver domain layer is new.
🥇 foodAcidWise~85%
Photo food scanner ports nearly intact — AVFoundation capture, the Vision analysis pipeline and the 3-level rating engine. Acidity rating → liver-risk rating is a prompt + threshold swap.
The lab-interpreter lineage — Vision OCR, multi-page accumulator, confidence badges, trend graphs. Plus the AI Coach RAG pattern, the +Log FAB tab scaffold, the RevenueCat paywall, and this workbench / consilium method.
Trigger correlator → alcohol / diet trigger log. Severity pill, the 5-screen onboarding kit, the doctor PDF exporter. Folik contributes the photo-compare slider and the consilium methodology.
Reusable UI components and where each is ported from. Two components are Hepatica originals — the sober-recovery timeline and the FibroScan stage chip.
Component
Ported from
Hepatica role
Liver Score hero
Cysta AI score-hero
0–100 liver-health score on Today, trend delta
Verdict pill
Cysta AI · Salvora
In range / Watch / Elevated — warm triad, no red
Lab row
Cysta AI lab interpreter
Value + reference range + OCR confidence badge
AI chat bubble + citation chip
Cysta AI · JabWell
Coach answers with inline AASLD / AGA / EASL chips
Safety strip
Salvora · Cysta AI
Persistent disclaimer on Coach + scan surfaces
Food-risk badge
AcidWise
Green / Yellow / Red per-meal liver-risk rating
Medication chip + streak
JabWell
Rezdiffra / GLP-1 dose, adherence streak
Side-effect log row
JabWell
Diarrhea / fatigue / nausea timing log
Multi-lab trend chart
Cysta AI · JabWell
ALT / weight / glucose on one timeline
Photo-compare slider
Folik
30 / 60 / 90-day before-after (Recovery Mode)
Trigger card
Salvora
"GGT spike ↔ 3+ drinks that weekend"
Doctor PDF exporter
Salvora · Cysta AI
Hepatologist + GP report, anonymizable
Cohort-dynamic paywall
JabWell 7-slot · Cysta AI
Fear-playbook copy per cohort, 4 tiers
+Log FAB capture sheet
Cysta AI · JabWell · Salvora
One-tap meal / drink / lab / med / symptom
GGT recovery timeline
Hepatica original
Sober streak × GGT/ALT normalisation curve
FibroScan stage chip
Hepatica original
F0–F4 staging visual, regression view
5.3 · Tech stack
Loveiko-standard stack — every choice matches a shipped sibling. Source: API_REGISTRY.md + CLAUDE.md.
Holds all 3rd-party keys; iOS never does. Smart Placement
Backend / analytics
Supabase
RevenueCat webhooks, anonymous events — no PII
Subscriptions
StoreKit 2 + RevenueCat
4 tiers + 3 add-ons · entitlement premium
Capture
AVFoundation · VisionKit · PDFKit
Meal photos · lab doc scan · PDF import
Health
Apple HealthKit (read-only)
Weight, steps — optional, opt-in
Notifications
UNUserNotificationCenter
Lab / med / sobriety reminders — opt-in, default OFF
Build
XcodeGen
project.yml source of truth
Gross margin
~97%
~$0.10/user/mo AI cost vs $40+ ARPU
Studied: the Cysta AI stack. Hepatica's stack was benchmarked 1:1 against its closest sibling. They match exactly on: DeepSeek V3 chat · text-embedding-3-small @ 512d · gpt-4o-mini Vision OCR · sqlite-vec on-device RAG · Cloudflare Worker proxy pattern · StoreKit 2 + RevenueCat · Supabase analytics · VisionKit lab scanning. Hepatica diverges from Cysta AI on only three points:
UI layer — Hepatica uses UIKit-based Swift (Loveiko DNA per CLAUDE.md); Cysta AI's docs lean SwiftUI. Per-app call, no shared-code impact.
RAG corpus — liver / hepatology (AASLD · AGA · EASL · Rezdiffra label) vs Cysta AI's PCOS corpus (ACOG · ESHRE · Endocrine Society).
Everything else — proxy auth, rate-limit posture, secrets handling, paywall scaffold — is the shared Loveiko pattern. The hepatica-api Cloudflare Worker is a near-verbatim clone of cystaai-api.
What brings a fatty-liver user back daily when the biology only moves once a quarter. A 3-candidate core-loop consilium, the daily loop diagram, the streak + rescue mechanic, the «Hepatica Noticed» insight engine, the milestone system, the weekly recap, and the renewal-projection design. Status: ⭐ recommended — awaiting founder lock (then logged to DECISIONS.md).
6.1 · The engagement problem
A liver app has a structural retention problem before a line of code is written: the biology is too slow to feel. A blood panel moves once a quarter; ALT does not visibly change between Tuesday and Wednesday. The loop's whole job is to manufacture honest daily momentum across the 90-day gap between draws.
The failure mode — a quarterly utility. If Hepatica only surfaces lab data, the user opens it the day results land and forgets it for three months — that is a utility, not a habit, and it churns before the annual renewal. LiverPal shipped exactly that: a generic feed with no daily reason to return — 4 reviews, no traction. Hepatica must give the user something real to do each day and something visible to watch grow between blood tests, without faking biology or making health claims.
6.2 · Core-loop consilium — 3 candidates, 6 cohorts vote
#
Candidate
The daily reason to open the app
A
Lab-centric loop
App opens to the lab panel; the user returns when the next blood test lands. Honest, but no daily pull — a quarterly utility.
B
Daily-log loop
Open → +Log a meal / drink / dose → streak ticks. Builds a habit (Loveiko FAB DNA) — but logging without visible payoff plateaus fast.
C ⭐
Proof-projection loop
Open → Today hero chart redraws → one cohort action → streak + score nudge → «Hepatica Noticed» insight 2–4×/wk → weekly recap → milestone → projection toward the next band.
Voter / cohort
Audience
A · Lab-centric
B · Daily-log
C · Proof-projection ⭐
🍷 Newly Diagnosed Nick
25%
3
4
5
💉 GLP-1 Greta
15%
3
3
5
🍔 Pre-Diabetic Pete
20%
3
4
5
💊 Rezdiffra Rachel
8%
4
3
5
🧬 PCOS-NAFLD Patricia
15%
2
4
4
🍺 Recovering Robert
17%
2
4
5
Σ weighted /5
—
2.76
3.77
4.85 ⭐
Why C is recommended
C · Proof-projection loop — 4.85 / 5, recommended (not yet locked). It keeps B's daily logging habit but adds the layer B is missing: every logged action visibly feeds a chart that proves the user's job-to-be-done is happening. Logging is the input; the redrawing JTBD chart, the «Hepatica Noticed» insight and the projection are the payoff — that payoff is what converts trial→paid and what makes a user renew mid-trajectory.
A scored lowest with the two cohorts whose entire reason for the app is watching a number change — Robert (2) and Patricia (2) — confirming a lab-only loop churns the highest-intent users. B is a real habit but plateaus: a streak with no proof is a chore. C is the only candidate every cohort scored 4+.
⭐ C · Proof-projection loop — recommended for lockA · archivedB · folded into C as the «log» step
6.3 · The daily loop
Candidate C unpacked into the six beats a user moves through each day. The whole cycle is ≤ 30 seconds on a normal day — friction is the enemy of a chronic-condition habit.
1⌂
Open
Today lands on the cohort's JTBD chart — it redraws on launch, today's point animating in. The proof is the first thing seen.
→
2✚
One action
The cohort's daily ritual via +Log: Nick scans a meal · Robert logs a sober day · Rachel ticks her Rezdiffra dose.
→
3✓
Micro-praise
Instant toast — «Logged · streak +1». No modal, no celebration overload. Confirms, then gets out of the way.
→
4🔥
Momentum
Streak ticks, the Liver Score nudges, the chart gains a point. Small, true, visible — momentum the biology can't give yet.
→
5✨
Insight
2–4×/week «Hepatica Noticed» fires a cited correlation → tap opens Coach pre-seeded with it. The wow beat.
→
6📅
Recap & milestone
Sunday delivers a weekly recap; milestones fire when earned. The week gets a verdict, the month gets a marker.
↻ Tomorrow the chart is one day longer and the streak is one higher — the proof compounds whether or not the next blood test has happened yet.
6.4 · Streak & rescue mechanic
The streak is the loop's spine — but on a health app it must be a consistency signal, never a punishment. One missed day can't feel like failure to a fear-prone NAFLD user, and a relapse can't reset a sober count to zero.
🔥
47
day streak
1 rescue ready
Last 14 days · the gold square is a rescued day · outlined square is today.
Rescue mechanic. One rescue per rolling 14-day window: miss a day and the streak holds — the user just logs within the next 48h to «catch» it. No shame copy, no broken-streak red. Relapse handling for Robert is separate and explicit: a slip is logged honestly, the sober count adjusts, and the framing stays non-judgmental («One day doesn't erase 46 — here's what the research says about your liver»).
Cohort
What the streak tracks
Why this is the right daily action
🍷 Nick
Meals scanned
Each scan compounds the daily Liver-Friendly Score — his JTBD is «what do I eat», so the streak is the diet.
💉 Greta
GLP-1 dose + weigh-in
Adherence + weight are the inputs to her «is Ozempic working on my liver» proof chart.
🍔 Pete
Meal + glucose log
Metabolic consistency — the two markers he needs moving together.
💊 Rachel
Rezdiffra dose
Adherence at streak-level is exactly what the trial protocol — and her insurance story — assume.
🧬 Patricia
Supplement + meal log
Inositol + liver-friendly meals tracked across the cycle she already watches.
🍺 Robert
Sober days
The streak is the recovery — the single most emotionally loaded number in the whole app.
Compliance — streaks are the only sanctioned gamification. Per the locked anti-patterns (Module 1), Hepatica ships no XP, levels, or leaderboards. Streaks survive that rule only because they map to two clinically meaningful behaviours — sobriety and medication adherence — and are framed factually as consistency, not as a game to «win». No competitive ranking, no loss-aversion red.
6.5 · «Hepatica Noticed» — the insight engine
The wow beat of the loop. 2–4×/week an on-device engine scans the user's logged data against their lab trend, finds one honest correlation, and surfaces it as a banner. Tap → Coach opens pre-seeded with it as a question. Long-press → saved to the insight journal. Dismiss → it resurfaces in 7 days if nothing newer fires.
✨
Hepatica noticed
Your GGT is down 90 points since you logged Day 1 sober — a drop on this timeline is consistent with the recovery pattern AASLD describes after sustained abstinence.
▸ AASLD · alcohol-associated liver disease
×
✨
Hepatica noticed
Your last 12 logged meals all scanned liver-friendly — sustained dietary change is the lever AASLD highlights for elevated ALT. Worth showing your doctor at the next visit.
▸ AASLD · NAFLD nutrition guidance
×
Cohort
Example «Hepatica Noticed» insight
Cited source
🍷 Nick
«12 meals in a row scanned liver-friendly — the sustained change AASLD ties to ALT improvement.»
AASLD
💉 Greta
«Weight down 6 lb and ALT down 14 over 8 weeks — the paired pattern GLP-1 liver studies report.»
AGA
🍔 Pete
«Your glucose logs steadied this week alongside your ALT dip — metabolic markers tend to move together.»
AGA
💊 Rachel
«3 months of Rezdiffra logged with no missed dose — adherence at the level trial protocols assume.»
Rezdiffra label
🧬 Patricia
«Your liver-friendly meals cluster in your follicular phase — a pattern worth noting for your next visit.»
educational
🍺 Robert
«GGT down 90 since Day 1 sober — consistent with the AASLD post-abstinence recovery timeline.»
AASLD
Compliance — every insight is cited and hedged. «Hepatica Noticed» never states a diagnosis or a guarantee. Each insight names a real source and uses observational framing — «consistent with», «tends to», «a pattern worth noting» — never «you have NAFLD», «cured», or «reversed». Insights describe the user's own logged data; they never predict an individual clinical outcome.
6.6 · Milestone system
Where the streak rewards consistency, milestones reward arrival — 12 of them, 6 universal and 6 cohort-specific. They fire at most once per session as a banner, and each is written as a factual observation, never a claim.
🎉
Milestone · Day 60 sober
Your latest GGT sits within the AASLD reference range — a normalisation often seen by this point after sustained abstinence.
🩸
Universal
First lab logged — baseline set
🍴
Universal
First meal scanned
💊
Universal
First medication dose logged
🔥
Universal
7-day streak
🔥
Universal
30-day streak
📄
Universal
First doctor PDF exported
🍷
Nick
First recorded ALT drop
💉
Greta
ALT & weight both down
🍔
Pete
HbA1c & ALT both improved
💊
Rachel
First FibroScan logged
🧬
Patricia
First full cycle tracked with liver log
🍺
Robert
«Your liver at Day 30 / 60 / 90 …» series
Robert's milestone is itself a series — an evidence-based education card at each recovery marker. It teaches the published recovery timeline; it never promises the user a personal result.
YOUR LIVER · DAY 90
90 days sober
By around 90 days of sustained abstinence, GGT has typically returned toward the normal reference range and ALT is trending down. Your own GGT is now 95 U/L — keep logging to see where your next blood test lands.
Compliance. Milestone copy reports observed facts about the user's logged data and cites population-level recovery timelines as education («GGT has typically returned toward…»). It never says the user is «cured» or «healed», and never attaches a guaranteed outcome to a date.
6.7 · Weekly recap
Sunday gives the week a verdict. The recap surfaces as the Today hero card on Sunday and as a pull-down on any other day — three honest stats, one plain-English insight, and a single forward focus for the week ahead.
Weekly recap · May 11–17
Your steadiest week yet
7/7
days logged
19
entries
3
insights
Your GGT trend stayed inside the typical recovery band all week — Day 47 sober and the curve is holding its slope.
▸ Next week's focus — log your Day-60 blood draw when it's back so the projection can re-fit.
The recap is deliberately quiet — no confetti. Its job is to make a slow-moving condition feel like it had a measurable week, and to hand the user one concrete next step. «Next week's focus» is cohort-specific (Nick → a scan-streak target · Rachel → her FibroScan reauth window · Robert → the next GGT draw).
6.8 · Renewal projection
The loop has to do one more thing: make the value obvious before the annual renewal date. Two mechanics, both honest, both designed so the user is mid-journey — not finished — when the renewal prompt arrives.
(a) The projected band on the JTBD chart
Every cohort's Today hero chart (full treatment in Module 7) plots the user's actual marker against a shaded typical-recovery band drawn from published guidance, plus a dashed «if the trend continues» projection. At renewal time the user can see they have not yet reached the band — but the dashed line shows they're on track to. They renew to be there for it.
Robert · GGT recovery — actual vs typical band
Illustrative. The band is the published population recovery range — not a personal prediction.
logged GGT projection typical band AASLD ref
(b) The milestone roadmap
A horizontal track of future markers, visible from Day 1 but unlocking only on arrival. The user can always see the next reward — and the ones past the renewal date — which makes «keep going» concrete rather than abstract.
✓
Day 1
Baseline GGT logged
✓
Day 30
First re-test window
✓
Day 60
ALT trend forming
★
Day 90
GGT typically nears ref range
🔒
Day 180
6-month liver check
🔒
Day 365
1 year — full panel
Compliance — the projection is a reference range, not a promise. The dashed line and band visualise the published typical population recovery range with the user's own logged data laid over it — the same principle as the P0 GGT-recovery-timeline feature. Hepatica never renders «your liver will be normal on [date]». Copy stays conditional («if this trend continues», «typically nears»), the «Reverse fatty liver» tagline never appears beside a dated outcome, and a disclaimer strip sits on the chart surface.
6.9 · Recommended for lock
Module 6 — ready for founder review. The consilium recommends the Proof-projection loop (C, 4.85/5) as Hepatica's core engagement model: a ≤30-second daily loop (open → act → momentum → insight → recap), a non-shame streak with a 14-day rescue, the cited «Hepatica Noticed» insight engine, 12 milestones, the Sunday recap, and a renewal projection built on published reference bands. Nothing here is locked yet — on your ⭐ approval it goes to DECISIONS.md and the screen modules build the Today screen and the per-cohort JTBD charts on top of it.
МОДУЛЬ 7
App Store screenshots · 8 frames
One universal gallery, eight frames, ordered by the blend of pain × JTBD strength × cohort size — biggest first. The App Store thumbnail shows only the first three, so frames 1–3 are the scroll-stop killers and carry the sharpest jobs-to-be-done. Every frame is worked through below: headline, on-frame bullets, hero illustration.
Designer starts here. Each row is one screenshot, in install order — frame 1 carries the rawest pain and the strongest job-to-be-done; frame 8 is the paywall.PAIN → JTBD = the real user words (r/FattyLiverDisease, r/stopdrinking, r/Ozempic) and the job that frame is hired for, with its intensity. HEADLINE = the overlay copy (SF Pro Rounded 800, ≤8 words). BULLETS = the on-frame supporting points (≤6 words each, three max). ILLUSTRATION = the single hero visual — one per frame, never a stack. ASO = the Apple Search Ads keyword the frame converts (V/D from ASO/KEYWORDS.md). Gold rows = thumbnail-visible killers. 🌟 north star · 🎯 uncontested.
#
PAIN → JTBD it answers
HEADLINE (overlay)
BULLETS (on-frame)
HERO ILLUSTRATION
ASO
1
🍷 "Doctor said reverse it with diet. Cool — WHAT diet though??"JTBD · "tell me exactly what to eat" ⭐⭐⭐⭐⭐
Just diagnosed? Scan what's on your plate.
› Point, shoot — verdict in 2 seconds › Safe ✅ · moderate ⚠️ · avoid ❌ › Builds your daily Liver-Friendly Score
Real meal photo mid-scan — camera corner brackets, a teal "Liver-Friendly ✅" badge dropping onto it, daily Liver Score ring top-corner
fatty liver V49/D20 🌟
2
🍷 "ALT 85, AST 62. Is this serious — or am I overreacting?"JTBD · "explain my labs in plain English" ⭐⭐⭐⭐⭐
ALT 85 — here's what it actually means.
› Photograph your panel — OCR reads it › Plain-English verdict vs the guideline › ALT · AST · GGT · FIB-4 on a trend
Lab card — "ALT 85 U/L", amber "Elevated" pill, "↓ from 110" arrow, a sparkline, an "[AASLD 2023]" citation chip
alt ast V52/D38
3
🍺 "Quit drinking 90 days. GGT was 240, now 80. Is this real?"JTBD · "show my liver recovering after quitting" ⭐⭐⭐⭐⭐
Quit drinking? Watch your liver come back.
› GGT 240 → 80 across 90 days › Sober streak + liver score together › A slip is logged kindly — never zero'd
GGT recovery line falling 240→80, a "Day 60 · GGT normalized" milestone dot, a "🔥 Day 91" sober-streak badge — warm, never red
quit drinking liver V32/D68
4
🍔 "3 months in — lost 4 kg, ALT didn't budge. Why am I trying?"JTBD · "show me objective progress" ⭐⭐⭐⭐
See your liver healing — month by month.
› ALT, AST, GGT + score on one chart › Every new lab redraws the trend › A shaded band projects where you head
Multi-line trend dashboard — ALT/AST/GGT descending, liver score rising 45→78, a soft teal projection band ahead of "today"
liver tracker V44/D38
5
💬 "Every site says something different. Who do I actually trust?"JTBD · "give me answers I can trust" ⭐⭐⭐⭐
Ask anything — answered with citations.
› Grounded in AASLD · AGA · Mayo Clinic › Every reply names its source › Flags anything urgent → see a doctor
Chat — user asks "Can I eat sushi?", the AI reply carries a teal "[AASLD 2023]" citation chip and an amber safety strip beneath
fatty liver ai V32/D54
6
💉 "Down 30 lb on Wegovy. ALT 65 → 32. Is that connected?"JTBD · "show GLP-1 is working on my liver" ⭐⭐⭐⭐⭐
On Ozempic? See it reach your liver.
› ALT + weight fall together on one chart › Log every Ozempic · Wegovy · Mounjaro dose › Apple Health weight syncs in
Dual-axis chart — a teal ALT line 65→32 over a gold weight line 105→90 kg, both descending, a weekly dose-streak chip
ozempic liver V30/D25 🎯
7
💊 "Hepatologist needs the FibroScan trend. Insurance wants proof."JTBD · "document my treatment for doctor & insurer" ⭐⭐⭐⭐⭐
Walk into every appointment with proof.
› FibroScan F3 → F2 across 12 months › One-tap PDF — labs, adherence, questions › Built for visits and insurance reauth
FibroScan kPa chart falling 14.2→9.8 with an F3→F2 stage band, beside a 2-page doctor-PDF preview thumbnail, disclaimer strip along the foot
fibroscan V70/D28
8
🔓 "Worth paying for? Show me exactly what I get."JTBD · "decide — is this worth it?" · conversion
Start 7 days free.
› Scanner, labs, Coach, recovery — all in › Free 7 days, then $39.99/year › Cancel anytime · your data stays yours
Paywall — four teal feature bullets, a tier toggle (Weekly · Annual ✓ · Lifetime), a gold "Start free trial" button, restore + disclaimer
(conversion frame)
Seeded illustration data — use these exact numbers. So every chart and lab card across the eight frames tells one consistent story, illustrate from a single archetype user (seed set in SCREENSHOTS_GUIDE.md): ALT 110→85→45 · AST 85→62→38 · GGT 240→80 · liver score 45→78 · FibroScan 14.2→9.8 kPa (F3→F2) · weight 105→90 kg · sober streak Day 91. All values are plausible fake data — never a real patient panel, never an identifiable face.
Localization — German ships at launch. DE CPI runs ~$2–3 vs $4–8 US — the highest-ROI market in the plan, so all eight overlays and bullets get German variants on day one (fettleber is the DE north-star). Killer headlines: 1 · "Fettleber diagnostiziert? Scannen Sie jede Mahlzeit." 2 · "ALT 85 — das steckt wirklich dahinter." 3 · "Kein Alkohol? Sehen Sie Ihre Leber zurückkommen." Full set in SCREENSHOTS.md §Locale variants.
7.1 · The 3 killer frames — worked through
Frames 1–3 are the only three the App Store thumbnail shows, and the three with the highest pain × JTBD score in the whole category. Each is built below — headline, on-frame bullets, draft hero — with the reason it ranks where it does on the ladder.
FRAME 1 · KILLER
"Just diagnosed? Scan what's on your plate."
Just diagnosed? Scan your plate.
Grilled salmon bowlLiver-Friendly ✅
Point, shoot — a liver-risk verdict in 2 seconds
Safe ✅ · moderate ⚠️ · avoid ❌ — zero calorie math
Every scan feeds your daily Liver-Friendly Score
#1 — the rawest pain × the strongest JTBD. A fresh diagnosis with no plan; "what do I eat?" is a ⭐⭐⭐⭐⭐ job answered in one tap — the lowest cognitive load of any screen. 25% of the audience opens here, and it carries the north-star keyword fatty liver.
Rank#1 · rawest pain
JTBD"tell me what to eat" ⭐⭐⭐⭐⭐
ASA keywordfatty liver · V49/D20 🌟
Compliance"liver-risk rating" — never a diagnosis
FRAME 2 · KILLER
"ALT 85 — here's what it actually means."
ALT 85 — what it means.
ALTElevated
85 U/L · ↓ from 110
Elevated — the AASLD threshold is 40 U/L. Worth tracking and discussing with your doctor.
AASLD 2023 →
Photograph your blood panel — OCR reads every value
Plain-English verdict against the AASLD threshold
ALT · AST · GGT · FIB-4 on a 6-month trend
#2 — acute fear. A scary number nobody explained. Reading ALT 85 back against the guideline threshold turns panic into a plan — a ⭐⭐⭐⭐⭐ job that serves the two biggest cohorts at once, newly-diagnosed Nick and pre-diabetic Pete (45% combined).
Rank#2 · acute fear
JTBD"explain my labs" ⭐⭐⭐⭐⭐
ASA keywordalt ast · V52/D38
Compliancethreshold cited · "consistent with"
FRAME 3 · KILLER
"Quit drinking? Watch your liver come back."
Quit drinking? Watch it come back.
GGT recovery🔥 Day 91
24080 ✓
GGT 240 → 80 across 90 days — recovery you can see
Sober streak and liver score, side by side
A slip is logged kindly — it never resets you to zero
#3 — the most emotionally loaded screen in the app. "Is it too late?" GGT 240→80 next to a sober streak is proof the liver heals — a ⭐⭐⭐⭐⭐ job no competitor serves. Nobody pairs sobriety with a biomarker; this frame is the wedge into r/stopdrinking's 500K+.
Rank#3 · most loaded
JTBD"show my liver recovering" ⭐⭐⭐⭐⭐
ASA keywordquit drinking liver · V32/D68
Compliancenon-judgmental · no relapse-shame
7.2 · Frames 4–8 — the depth set
Once the first three have stopped the scroll, frames 4–8 do the convincing — progress, trust, treatment proof, then the ask. Strong jobs-to-be-done, but a less acute pain than the killers, so they sit deeper in the gallery.
FRAME 4 · PROGRESS
🍔 "Lost 4 kg, ALT didn't move. Why am I trying?"
See your liver healing — month by month.
ALT, AST, GGT + liver score on one chart
Every new lab redraws the trend
A shaded band projects where you're headed
Multi-line trend · score 45→78 · projection band
liver tracker · ⭐⭐⭐⭐
FRAME 5 · TRUST
💬 "Every site says something different. Who do I trust?"
Ask anything — answered with citations.
Grounded in AASLD, AGA & Mayo Clinic
Every reply names its source — no guessing
Flags anything urgent → see a doctor
Coach reply + [AASLD 2023] chip + safety strip
fatty liver ai · ⭐⭐⭐⭐
FRAME 6 · GLP-1
💉 "Down 30 lb on Wegovy. ALT 65→32. Connected?"
On Ozempic? See it reach your liver.
ALT and weight, falling together on one chart
Log every Ozempic · Wegovy · Mounjaro dose
Apple Health weight syncs in automatically
Dual-axis chart · ALT 65→32 over weight 105→90 kg
ozempic liver 🎯 · ⭐⭐⭐⭐⭐
FRAME 7 · PROOF
💊 "Hepatologist needs the trend. Insurance wants proof."
Hard-lines from COMPLIANCE.md + SCREENSHOTS_GUIDE.md. Any one of these fails App Review or breaks the Health & Fitness (not Medical) positioning.
"Cure / reverse your fatty liver" as a promise — banned. "Reverse fatty liver" lives only as the brand tagline, never beside a date or a guaranteed outcome. Use "track", "understand", "manage".
"You have NAFLD" / diagnosis copy in a headline or bullet — banned. Use "consistent with elevated liver enzymes" · "ALT 85 — elevated per the AASLD threshold of 40".
FibroScan or FIB-4 staging without a visible educational disclaimer — banned. "FIB-4 suggests intermediate risk — discuss with your doctor", never "FIB-4 confirms F3 fibrosis".
"Rezdiffra is working" / "Ozempic is working" as a definitive claim — soften: the chart shows the user's own logged data, observed, not promised.
Real or identifiable patient data — seeded plausible values only (§7.0). No real faces, no faces in food photos, no "User: John Smith".
"#1 Fatty Liver App" / "best" / asterisk claims in a bullet — Apple 2.3.7 + unproven superiority. Use "evidence-based" or a specific, true feature claim.
Relapse-shame on frame 3 — no broken-streak red, no "you failed". A slip is logged honestly and framed non-judgmentally.
Clinical stoplight-red severity — kills warmth for fear-prone NAFLD users. Use the locked warm verdict triad (teal / amber / clay).
More than three bullets, or bullets over six words — a crowded frame reads as wallpaper. One headline, ≤3 bullets, one hero element.
Stock "detox" imagery — no glowing livers, no green detox juices. The category is clinical authority, not wellness — illustrate with real UI.
7.4 · Recommended for lock
Module 7 — ready for founder review. One universal 8-frame gallery — a single set served to every cohort and every ad campaign — ordered by pain × JTBD × cohort size: food scanner → lab interpreter → GGT recovery → trend dashboard → AI Coach → GLP-1 proof → doctor PDF → paywall. Frames 1–3 are the thumbnail-visible killers. Every frame is worked through with a headline, ≤3 on-frame bullets and a single hero illustration; all copy is compliance-checked. On your ⭐ approval this goes to DECISIONS.md and production starts once the P0 features hit UI sign-off — captured from the Xcode simulator (real UI, not mockups), composed in Figma, shipped via fastlane deliver.