Founder locked A · Cool Relief on 2026-05-23 after Sprint 1's 4-candidate workbench. Production tokens (CSS + Swift) live в DESIGN_SYSTEM.md. Lock rationale logged в DECISIONS.md. Sprint 2 (Xcode) copies the Swift token enum verbatim. Other three candidates archived in collapsible section below.
Mint + slate + cream. Calming, clinical-authority palette that reads as "trusted health" without going full medical-white. Differentiates от NoBurn (generic teal). Best fit for the two cohorts most defined by clinical authority: 🔥 Burning Brian (severe PPI, needs trustworthy companion) and 🎤 LPR Larry (validation + ENT-ready trust signal).
brand#5BA89B
brand-mid#3D8985
brand-deep#18524F
brand-soft#C5DDD7
cta#C49B5E
cta-deep#8C6A3B
bg#F5F1EA
ink#2E3F44
Typography
Calm your reflux
Reclaim your meals
Photo food scanner with reflux-trigger likelihood rating.
RSI 18
Buttons
🎤 RSI Calculator (Larry)
18
Reflux Symptom Index
↓ 4 since last week · screening threshold >13
⚠ RSI is a screening tool, not a diagnostic test. Discuss elevated scores with an ENT.
Food entries (last 4h)
☕
Espresso
7:32 AM
trigger
🍞
Oatmeal + banana
7:45 AM
safe
🍝
Tomato pasta
8:12 PM
high acid
AI Coach reply
Your throat clearing 5 of 7 mornings correlates with late-evening tomato pasta. Acid pH ≈4.3 reaches the larynx during sleep. Try shifting dinner to before 7 PM and elevating sleep position 6-8".per AAO-HNS LPR Practice Guidelines
Paywall hero (Brian variant)
PPI not working anymore?
See what triggered today's flare. Track Voquezna efficacy. Share GI-ready PDF.
$39.99/yr
7-day free trial · save 85%
💊 Voquezna tracker (Brian/Larry add-on)
Day 14 on Voquezna 20mg
RSI improvement↓ 35%
Heartburn days/wk2 (was 5)
Cohort accent chips (within palette)
🔥 Brian🤰 Patricia🍷 Frank👴 Sam🌿 Anna🎤 Larry
All 6 cohorts share the same locked palette; only accent weight differs.
ARCHIVED
Rejected candidates · B Warm Foodie · C Pregnancy Soft · D Bold Modern
(click to expand)
These three palettes were ruled out by founder on 2026-05-23 in favor of A Cool Relief. Kept here for design-history reference, screenshot diffs in future consilium, and recall если cohort-specific add-on (e.g. Pregnancy Mode landing) wants to riff на one of these accents.
CANDIDATE B · FOODIE PREMIUM
Warm Foodie 🍷
Terracotta + sage + ivory. Cookbook-warm, encourages photo-journaling instead of feeling like medical surveillance. Strongest for 🍷 Foodie Frank (don't-quit-coffee-and-wine identity) and 🌿 Anti-Pharma Anna (functional-medicine natural aesthetic). Risk: may not communicate enough urgency for Brian's severe-pain hero.
brand (sage)#7A9477
brand-mid#5A7458
brand-deep#38503A
brand-soft#D2DCC9
cta (terracotta)#C46A53
cta-deep#944730
bg (ivory)#FAF5EE
ink#2B2620
Typography
Keep coffee. Keep wine.
Track smarter.
Find safe versions of foods you love. Don't quit lifestyle blindly.
RSI 18
Buttons
🎤 RSI Calculator
18
Reflux Symptom Index
↓ 4 since last week · screening threshold >13
⚠ RSI is a screening tool, not a diagnostic test. Discuss elevated scores with an ENT.
Food entries (last 4h)
☕
Espresso
7:32 AM
trigger
🍞
Oatmeal + banana
7:45 AM
safe
🍝
Tomato pasta
8:12 PM
high acid
AI Coach reply
Dark roast coffee has 30% less chlorogenic acid than light roast. Swap your espresso для a dark-roast pour-over after a meal (not on empty stomach). Tomato + late timing is your biggest trigger — try a non-tomato pesto Tuesday.per Annals of Internal Medicine 2018
Paywall hero (Frank variant)
Keep coffee. Keep wine.
Find your specific triggers. Don't quit lifestyle blindly.
$39.99/yr
7-day free trial · save 85%
💊 Voquezna tracker
Day 14 on Voquezna 20mg
RSI improvement↓ 35%
Heartburn days/wk2 (was 5)
Cohort accent chips
🔥 Brian🤰 Patricia🍷 Frank👴 Sam🌿 Anna🎤 Larry
CANDIDATE C · GENTLE SAFETY
Pregnancy Soft 🌸
Blush + sky + off-white. Soft, reassuring, safety-first. Strongest for 🤰 Pregnant Patricia (3rd-trimester anxiety: "is this safe for baby?") and 👴 Senior Sam (gentle, not aggressive). Risk: Brian (severe pain) and Larry (career-threat) may need more urgency than this palette communicates.
brand (sky)#8DAEC8
brand-mid#698EAD
brand-deep#3F6582
brand-soft#D0DEEA
cta (blush)#E7B7B4
cta-deep#B07A75
bg (off-white)#FCF8F6
ink#2C3138
Typography
Sleep through the night
— without scary meds
Pregnancy-safe medication reference. Tums dosage tracker. Left-side sleep guidance.
RSI 18
Buttons
🎤 RSI Calculator
18
Reflux Symptom Index
↓ 4 since last week · screening threshold >13
⚠ RSI is a screening tool, not a diagnostic test. Discuss elevated scores with an ENT.
Food entries (last 4h)
☕
Espresso
7:32 AM
trigger
🍞
Oatmeal + banana
7:45 AM
safe
🍝
Tomato pasta
8:12 PM
high acid
AI Coach reply
Famotidine (Pepcid) is FDA Pregnancy Category B — generally considered safe in 3rd trimester, but confirm с your OB before starting. Today you've logged 1,200mg calcium carbonate via Tums; daily limit per NIH is 7,500mg.per ACOG Pregnancy GERD Guidelines
Paywall hero (Patricia variant)
Pregnancy heartburn — без scary meds
Pregnancy-safe medication reference. Tums tracker. Left-side sleep.
$4.99/wk
No trial · 3-month window
💊 Voquezna tracker
Day 14 on Voquezna 20mg
RSI improvement↓ 35%
Heartburn days/wk2 (was 5)
Cohort accent chips
🔥 Brian🤰 Patricia🍷 Frank👴 Sam🌿 Anna🎤 Larry
CANDIDATE D · PREMIUM DRUG-COMPANION
Bold Modern 🚀
Electric coral + deep navy + bone. High-contrast, modern-pharma. Most differentiated from existing GERD apps (NoBurn uses generic teal). Strongest for premium positioning — Voquezna era ($700/mo drug, $39.99/yr LPR Pro add-on), Brian PPI-refractory escalation, Larry career-stake. Risk: may feel too aggressive for Patricia (pregnancy soft) or Sam (gentle senior).
⚠ RSI is a screening tool, not a diagnostic test. Discuss elevated scores with an ENT.
Food entries (last 4h)
☕
Espresso
7:32 AM
trigger
🍞
Oatmeal + banana
7:45 AM
safe
🍝
Tomato pasta
8:12 PM
high acid
AI Coach reply
Your Nexium 40mg log shows escalation от 20mg over 90 days. Vonoprazan (Voquezna) reaches steady-state acid suppression в 2 hours vs PPIs' 5-7 days — useful data point для your GI. Want me to draft a prior-auth letter for insurance?per Voquezna FDA Label
All 4 candidates support the 6-cohort architecture — the difference is which cohort the palette amplifies first. A · Cool Relief won on cross-cohort viability + differentiation. Full criteria from DESIGN_SYSTEM.md.
Criterion
A · Cool Relief
B · Warm Foodie
C · Pregnancy Soft
D · Bold Modern
Cross-cohort viability (one DS, не 6)
✅ All 6 work; calming reads universal
⚠ Brian severity reads soft
⚠ Brian/Larry urgency reads soft
⚠ Patricia/Sam may feel aggressive
Compliance neutrality (не "medical device")
✅ Mint ≠ clinical white
✅ Foodie warmth
✅ Lifestyle softness
✅ Pharma-modern, не medical
Differentiation от competitors (NoBurn uses generic teal)
✅ Mint differentiates от NoBurn teal
✅ Terracotta unique in category
✅ Blush unique in category
✅✅ Most differentiated (coral + navy)
LPR Larry validation (career-trust signal)
✅✅ Clinical authority
⚠ Foodie не ENT-clinic
⚠ Soft не professional
✅✅ Premium clinical-modern
Voquezna era positioning ($700/mo drug premium)
✅ Trustworthy
⚠ Soft не drug-companion
⚠ Soft не drug-companion
✅✅ Best для premium
Patricia comfort (pregnancy anxiety)
✅ Calming
✅ Warm
✅✅ Built for her
⚠ May feel aggressive
Cross-promote с Hepatica (GERD-NAFLD users)
✅ Distinct (Hepatica uses teal)
✅ Distinct
✅ Distinct
✅✅ Most distinct
App Store cohort shot variety (6 CPPs need accent diversity)
✅ Mint + gold accents
✅ Sage + terracotta
⚠ Limited dynamic range
✅✅ Navy + coral + gold
🔒 Lock decision — A Cool Relief (2026-05-23)
Founder approved A Cool Relief after reviewing Sprint 1 workbench. The recommendation order presented для founder was:
1.A · Cool Relief — best cross-cohort fit, calming = on-brief, mint differentiates от NoBurn teal. Safe pick that doesn't over-rotate to one persona. ⭐ Default recommendation.
2.D · Bold Modern — best for premium positioning (Voquezna era, LPR Pro $39.99/yr). Most differentiated и most "Year-2-ready" if Larry + Voquezna become the wedge ($5.5M best-case scenario).
3.B · Warm Foodie — best for Frank/Anna funnel. Risk: feels "too lifestyle" when Brian or Larry land on the same paywall.
4.C · Pregnancy Soft — wonderful for Patricia (12% of audience), но Brian (25%) и Larry (15%) — 40% of audience — wouldn't feel urgency for severe-pain или career-stake situations.
Process after lock: update DESIGN_SYSTEM.md с :root tokens, add 🔒 Locked YYYY-MM-DD, log decision в DECISIONS.md, rebuild docs/design.html as the full Hepatica-style workbench (palette + JTBD + persona scan + feature matrix), and start docs/flow.html in Sprint 2.
МОДУЛЬ 2
JTBD юзеров · 6 когорт Refluxora
6 deep cohorts × 8 JTBDs. Anchor cohorts (gold border): 🔥 Brian (severe-PPI baseline) · 🤰 Patricia (pregnancy anchor) · 🎤 Larry (LPR ⭐ biggest underserved). Together: 145M TAM, 3.6M SAM, $173M ARR potential across US · GB · DE · CA · AU.
2.16 cohorts
Three anchors define the product hero: Brian (severity / drug-payer baseline), Patricia (time-locked pregnancy window), Larry (LPR — 30M Americans, mostly undiagnosed, biggest underserved wedge in App Store). Frank is the default door (largest newly-diagnosed funnel); Sam and Anna round out the polypharmacy + functional-medicine flanks.
🔥 Burning Brian40–55anchor · severe baseline25%
"PPI not working anymore. Voquezna?"
Door
"Refractory GERD — what's next"
Top JTBDs
J1 food triggers · J2 labs · J6 Voquezna efficacy
WTP
high · $700/mo drug-payer 52%
Tier
Annual Standard $39.99/yr + Voquezna Companion +$29.99
Community
r/GERD 60K · r/voquezna
🤰 Pregnant Patricia25–38anchor12%
"38 weeks, can't sleep, what's safe?"
Door
"Pregnancy-safe meds + sleep"
Top JTBDs
J3 tonight plan · J7 trimester · J8 sleep
WTP
medium · time-limited 38%
Tier
Weekly $4.99/wk (no trial · habit lock)
Community
r/pregnant 250K · r/BabyBumps 600K
🍷 Foodie Frank28–42default door22%
"Doc said cut coffee. NO. Help me find what works."
Door
"Don't quit identity — find safe meals"
Top JTBDs
J1 food triggers · J4 A/B diet · J5 restaurant
WTP
medium · habit-forming 45%
Tier
Annual Standard $39.99/yr + Diet Lab +$29.99
Community
r/GERD · r/AcidReflux 22K
👴 Senior Sam60–7518%
"7 meds + GERD. Interactions?"
Door
"Polypharmacy safety net"
Top JTBDs
J2 labs · J5 restaurant · J7 tonight plan
WTP
high · Medicare-payer 50%
Tier
Annual Family $79.99/yr (2nd profile)
Community
AARP · r/Seniors
🌿 Anti-Pharma Anna30–458%
"Off PPI in 12 weeks. Natural protocols."
Door
"Functional-med taper, no drugs"
Top JTBDs
J6 PPI taper · J3 tonight · J4 A/B diet
WTP
high · supplement-buyer 55%
Tier
Annual Standard $39.99/yr + PPI Taper Pro +$29.99
Community
r/functionalmedicine · r/AntiPharma
🎤 LPR Larry ⭐30–65⭐ NEW · biggest underserved15%
"Silent reflux finally validated. RSI tracking. ENT report."
Door
"Validate silent reflux — career stake"
Top JTBDs
J8 RSI/ENT · J2 labs · J6 Voquezna
WTP
highest · career-defending 62%
Tier
Annual Standard $39.99/yr + LPR Pro +$39.99 ⭐
Community
r/LPR 15K · r/Singers · Koufman fans
2.28 jobs-to-be-done
Six peak jobs (J1–J6, ★5) earn a gold left border — these are universal Tier-1 drivers shared by ≥2 anchor cohorts. J7 (pregnancy) and J8 (LPR validation) are ★4 single-cohort premium hooks that anchor the two highest-WTP add-ons (Pregnancy DB inside Weekly · LPR Pro +$39.99).
Designer handoff for App Store v1. 8 shots × 3 device sizes × 5 locales = 120 PNGs. Single universal listing (per-CPP variants deferred to v4 if RTC < 4%). Priority order: Apple shows shots 1-3 in search results → they carry the conversion. Shots 4-6 deepen value, 7-8 build trust/retention. Full spec: SCREENSHOTS.md.
3.1Carousel overview
Pain-first headlines (≤32 chars), supporting sublines (≤60 chars), 3-4 micro-proof bullets per shot. Each shot maps to a Tier 1 JTBD and a locked tab from flow.html. Banned words: best · #1 · cure · diagnose · treat · guaranteed.
#
Headline
Hero element · UI tab
Cohort lean
JTBD
Tier
1
Reflux ruling your meals?
Days-since-flare counter · Today
Universal (Brian glyph)
J5 triage
Hero pain
2
Built for YOUR reflux
6-cohort grid · Onboarding
All
J5 triage
Wedge
3
Snap meal → verdict in 2s
Photo + severity pills · +Log
Brian · Frank · Sam
J1 eat
Killer #1
4
Ask anything. Cited answers.
Coach chat + RAG · Coach
Universal
J2 · J8
Killer #2
5
Silent reflux finally measured
RSI gauge at 18 · Today (Larry)
Larry ⭐
J8 LPR
Differentiator
6
See if your meds work
Voquezna 8-week chart · Progress
Brian · Larry · Anna
J6 drugs
Add-on driver
7
Your doctor speaks data
PDF export preview · Progress
All
J6 · J8
Trust
8
Your plan. Today.
Plan tab + add-on gates · Plan
All
J3 · J5
Retention
3.2Shot-by-shot designer brief
Each card: pain-first headline + subline + why it earned this slot + 3-4 bullets + illustration spec + mini-mockup of the UI screen to be captured. Mockups are conceptual — actual screens captured from Debug Day-30 preset (см. APP_ARCHITECTURE.md).
SHOT 1
Hero pain · Universal entry
Reflux ruling your meals?
Track triggers, ease nights, talk to your doctor with data.
Why slot #1: First impression. Must read in 2 seconds at search-result scale. Pain-first hook works across all 6 cohorts without picking sides. No feature claim yet — sets the emotional frame.
Good morning, Brian
Day 14 · Severe PPI
12
days since last flare
Tonight ready
Coach: ask
TodayCoach·ProgPlan
+
Personalized for you
ACG · AGA · AAO-HNS sources
Health & Fitness — not medical
UIToday tab — Brian's hero (152pt mint counter). Cohort tempo strip above. 3 secondary cards. Floating tab bar. BGSoft cream #F5F1EA, optional ghost-leaf motif ≤8% opacity.
Why slot #2: #1 differentiator vs NoBurn (one-size-fits-all) and Cara Care (stale, German-only). Communicating "we know your specific story" in shot 2 doubles tap-through for browsers who'd bounce thinking "another generic GERD app."
Which one sounds like you?
Tap to start your path
🔥 Brian PPI not enough
🤰 Patricia Safe for baby?
🍷 Frank Don't quit coffee
👴 Sam 7 meds + reflux
🌿 Anna Off PPI 12wks
🎤 Larry ⭐ Silent reflux
7-question triage
Re-route anytime
One app, six paths
UIOnboarding cohort grid — 6 cards (2×3) with emoji + name + ≤24-char pain quote. Mint border on selected. BGCream with subtle radial brand-soft glow center. No tab bar (pre-onboarding).
SHOT 3
Killer feature #1 · Photo scanner
Snap meal → verdict in 2s
Mint = safe. Gold = watch. Coral = trigger.
Why slot #3: Answers JTBD J1 ("Tell me what I can eat") — highest-intensity job for 4 of 6 cohorts. Food photos perform well in carousel thumbnails. Proven AcidWise DNA feature.
Italian dinner
8:42 PM · 2h before bed
🍝🍷
🔴 Trigger 8/10
🔴 Tomato sauce
🟡 Red wine
🟡 Garlic
🟢 Whole grain
Trained on 12K reflux foods
Per-ingredient breakdown
Save to your trigger list
UI+Log meal result — top: real Italian dinner photo (pasta + wine + garlic bread). Bottom: 4 ingredient rows with verdict pills. Time stamp "8:42 PM · 2h before bed". BGDark restaurant ambient ≤30% opacity outside frame — "real life" framing.
SHOT 4
Killer feature #2 · AI Coach
Ask anything. Cited answers.
DeepSeek V3 + on-device RAG: ACG, AGA, AAO-HNS, Koufman.
Why slot #4: Differentiator vs every competitor (NoBurn has no AI, Cara Care AI is stale). Answers J2 (decode labs), J8 (prognosis fear), J6 (drug efficacy). Daily-habit hook — once user asks 3 questions, retention curves diverge sharply.
Coach
Today's prompts for Brian →
PPI not working — what next?
Refractory GERD affects 30-40% of PPI users. Options to discuss: 1) optimize timing, 2) switch to vonoprazan, 3) test H. pylori. [c1][c2][c3]
✓ Grounded · 3 sources
⚠ Discuss with your clinician
Sources every answer
Cohort-aware prompts
Refuses dosing/diagnosis
Works offline (sqlite-vec)
UICoach chat — full Q+A. User bubble (gold cta-soft), assistant (mint ai-bg + border) with [c1][c2][c3] citation refs. Confidence chip + disclaimer ribbon (watch-bg). Follow-up chips below. BGCream — clean, no distraction.
Why slot #5: Larry cohort = 30M Americans, mostly undiagnosed, zero apps for them. THE differentiator no competitor has. Drives highest-margin add-on (LPR Pro $39.99/yr). Even non-Larry browsers see "this app takes obscure conditions seriously."
Why slot #6: Voquezna ($700/mo, FDA Nov 2023) has zero companion apps. Drives Brian + Larry + Anna add-ons. Universal pain ("I take 4 meds, no idea if they help"). Insurance-appeal templates monetize Voquezna Companion add-on.
Voquezna · Day 28
8-week efficacy
−83%
heartburn days
Build insurance PDF →
Symptom ↔ drug correlation
Insurance appeal templates
Pre-/post-comparison charts
UIProgress → Voquezna efficacy view. Header: "Voquezna 20mg · Day 28" + mint ring 28/56. Main: 8-week bar chart heartburn days/week (baseline 6 → week 8: 1). Stat callout "−83%". Footer CTA: "Build insurance appeal PDF →" gold. BGCream, no props — chart is the hero.
SHOT 7
Trust · Clinician validation
Your doctor speaks data
GI · ENT · primary care formats. One tap to share.
Why slot #7: Trust signal — "real product, doctors take it seriously." Drives all 6 cohorts (Brian→GI, Larry→ENT, Sam→multi-doctor, Patricia→OB). Retention loop: 30-day data → export → return for more.
Diet, meds, sleep — what to do tonight, from your data.
Why slot #8: Closes the "what now?" loop. Universal — every cohort gets a personalized protocol on Day 1 (post-triage). Plan tab also houses 4 paid add-on gates — natural conversion surface without being a paywall hero.
🔄 Round 4 amendment (2026-05-25 eve): dropped to 2 tiers (Weekly + Annual — Family/Lifetime deferred v1.2) · trust band "📖 Built on ACG · AGA · AAO-HNS LPR · Koufman · 2,000+ docs" added · default tier preselection now varies per cohort (Brian/Frank/Sam/Anna/Larry → Annual · Patricia → Weekly) · CTA copy switches `Continue` ↔ `Start my 7-day free trial` based on selected tier. 18 hero compositions remain. Tap preferred variant → frame glows mint + vote stored. После 6/6 votes — Submit ballot. Source-of-truth: CONSILIUM_PAYWALL_2026-05-25_LOCKED.md §2.5. Swift port: Sprint 6 (~7.5 hrs, was 10.5).
16.1Pricing tier lock — 2-tier Hepatica (Round 4)
2 tiers only for v1 — exact Hepatica match. Default tier varies per cohort (Brian/Frank/Sam/Anna/Larry → Annual · Patricia → Weekly). Both tiers offer a 7-day free trial (Round 4 change — Weekly now also has trial). User can toggle Weekly ↔ Annual; 5 UI elements switch live (tier highlight · CTA · timeline · legal microtext · brand label). Add-ons NOT shown here — they live on the Plan tab post-subscribe.
7-DAY FREE TRIAL
Weekly
$4.99
/wk · cancel anytime
SAVE 85%
Annual
$39.99
/yr · ≈ $0.77/wk
DEFERRED v1.2: Family $79.99/yr (2 profiles · Sam + Patricia postpartum) · Lifetime $99 one-time (Anna anti-recurring-payment ethos). Demand to be measured post-launch via in-app survey. Round 4 lock: ship v1 with Weekly + Annual only.
16.1BThe 5 switching UI elements (Round 4 NEW)
When the user toggles between Weekly ↔ Annual, these 5 elements re-render. Everything else stays static (H1, sub, bullets, trust band, back chevron, footer, top-bar skip).
WEEKLY SELECTED
1. Tier card: Weekly = gold 3pt border, cream fill 2. CTA:Start my 7-day free trial 3. Timeline: Today → Day 5 (🔔 reminder) → Day 7 (💳 $4.99/wk) 4. Legal: "Free for 7 days, then $4.99/wk. Auto-renews..." 5. Brand label: REFLUXORA
ANNUAL SELECTED (default for 5/6 cohorts)
1. Tier card: Annual = gold 3pt border, cream fill 2. CTA:Continue 3. Timeline: Today → Week 4 (📈 trend lines) → Day 365 (📅 renews $39.99) 4. Legal: "Free for 7 days, then $39.99/yr. Auto-renews..." 5. Brand label: REFLUXORA (LPR PRO for Larry)
16.26 cohorts × 3 hero variants — vote your favorite
Per cohort: β1 PAIN (urgency-first quote), β2 PROMISE (outcome + Calibrum timeline), β3 SOCIAL (quantified peer + clinical anchor). Tap the strongest variant per row.
🔥 Burning Briananchor · severe baseline25%
✓ VOTED
‹
SKIP · DEBUG
β1 PAIN
PPI stopped working?
You're not alone. 30% of severe GERD goes refractory. Map your real triggers.
📖 ACG · AGA · AAO-HNS · 2,000+ docs
✓Track every flare against the food 4hr earlier
✓Voquezna vs. PPI efficacy logged side-by-side
✓Grounded on ACG 2022 + AGA refractory guidelines
+ unlocks Voquezna Companion add-on after subscribe
$4.99/wk · trial
$39.99/yr · ≈$0.77/wk
Continue
✓ VOTED
‹
SKIP · DEBUG
β2 PROMISE
From flare to pattern in 14 days
Day 1: log tonight's burn. Day 7: top 3 triggers. Day 14: your GI report.
📖 ACG · AGA · AAO-HNS · 2,000+ docs
✓Day 1 — Photo-scan dinner, log burn 4hr later
✓Day 7 — Top-3 trigger heatmap unlocks
✓Day 14 — Doctor-ready PDF · ACG-grounded
+ unlocks Voquezna Companion add-on after subscribe
$4.99/wk · trial
$39.99/yr · ≈$0.77/wk
Continue
✓ VOTED
‹
SKIP · DEBUG
β3 SOCIAL
Join 7M refractory PPI users
First GERD companion for the Voquezna era · ACG + AGA grounded
📖 ACG · AGA · AAO-HNS · 2,000+ docs
✓Built with r/GERD's 60K severe-flare community
✓Trained on ACG 2022 + Phathom Voquezna label
✓Unlike NoBurn — 5 markets, drug-aware
+ unlocks Voquezna Companion add-on after subscribe
$4.99/wk · trial
$39.99/yr · ≈$0.77/wk
Continue
🤰 Pregnant Patriciaanchor12%
✓ VOTED
‹
SKIP · DEBUG
β1 PAIN
Heartburn at 38 weeks?
You can't sleep. Tums "feels" wrong. We have the OB-aware answers.
📖 ACG · AGA · AAO-HNS · 2,000+ docs
✓Pregnancy-safe med reference · trimester rules
✓Tums tracker · never crosses 7,500mg calcium
✓Built on ACOG + AAP + Mayo OB guidance
$4.99/wk · trial
$39.99/yr · ≈$0.77/wk
Start my 7-day free trial
✓ VOTED
‹
SKIP · DEBUG
β2 PROMISE
Sleep through tonight
Day 1: left-side protocol. Day 3: trigger journal. Day 7: a quieter night.
📖 ACG · AGA · AAO-HNS · 2,000+ docs
✓Day 1 — Left-side sleep + Tums log + meal cutoff
✓Day 3 — Journal flags 2 foods making it worse
✓Day 7 — Postpartum transition plan ready
$4.99/wk · trial
$39.99/yr · ≈$0.77/wk
Start my 7-day free trial
✓ VOTED
‹
SKIP · DEBUG
β3 SOCIAL
1.8M pregnant moms · same fight
Built with r/BabyBumps 600K + OB-validated · pregnancy-safe by default.
📖 ACG · AGA · AAO-HNS · 2,000+ docs
✓Joined by 1.8M pregnant moms with reflux now
✓Cross-checked against ACOG + AAP — no gambles
✓Unlike Cara Care (stale 2020) — built for now
$4.99/wk · trial
$39.99/yr · ≈$0.77/wk
Start my 7-day free trial
🍷 Foodie Frankdefault door22%
✓ VOTED
‹
SKIP · DEBUG
β1 PAIN
Don't quit coffee. Get smart.
Doc said cut everything. We say keep what doesn't hurt — and prove it.
📖 ACG · AGA · AAO-HNS · 2,000+ docs
✓Photo-scan any meal · personalized rank in 2s
✓Italian, French, BBQ, wine — swap-list per dish
✓ACG 2022 lifestyle pillars · per-food rating
+ unlocks Diet Lab add-on after subscribe
$4.99/wk · trial
$39.99/yr · ≈$0.77/wk
Continue
✓ VOTED
‹
SKIP · DEBUG
β2 PROMISE
Map your safe menu in 14 days
Day 1: scan one meal. Day 7: your safe list. Day 14: restaurant strategy.
📖 ACG · AGA · AAO-HNS · 2,000+ docs
✓Day 1 — Photo-scan tonight's dinner · log burn
✓Day 7 — Top-15 safe foods · top-5 to drop
✓Day 14 — Restaurant guidance · Med vs Acid Watcher
+ unlocks Diet Lab add-on after subscribe
$4.99/wk · trial
$39.99/yr · ≈$0.77/wk
Continue
✓ VOTED
‹
SKIP · DEBUG
β3 SOCIAL
18M foodies · same problem
Mediterranean + Acid Watcher protocols in one app · IFFGD-validated.
📖 ACG · AGA · AAO-HNS · 2,000+ docs
✓Joined by 18M newly-diagnosed mild-GERD foodies
✓Grounded on IFFGD + Cleveland Clinic + Mayo
✓Unlike NoBurn — scan + 5 markets + Diet Lab
+ unlocks Diet Lab add-on after subscribe
$4.99/wk · trial
$39.99/yr · ≈$0.77/wk
Continue
👴 Senior Sam18%
✓ VOTED
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SKIP · DEBUG
β1 PAIN
7 meds. Reflux. Interactions?
Polypharmacy + GERD is the silent ER-trip. We map it before it bites.
Linear gradient band 200pt wide sweeps left→right over 2.4s. Pulse scaleEffect 1.0→1.025 over 1.1s (auto-reverses, calmer than JabWell's 1.1s because GERD audience skews 40+). Shadow halo brand-deep opacity 0.5 radius 16 offset y=6.
Start 7-day free trial
Cohort-aware CTA title rules: Weekly → "Start with $4.99/wk" · Annual → "Start 7-day free trial" · Family → "Start Family trial — 7 days free" · Lifetime → "Get Lifetime · $99 once".
16.5CrySnap skip + back — TestFlight vs App Store
Back arrow always present (Apple 3.1.2 dead-end avoidance). Skip is debug-gated via #if INTERNAL_BUILD — symbol does not exist in Release binary, so App Store reviewer never sees it.
TestFlight / DEBUG build
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Skip · DEBUG
Back returns to Testimonials screen (sets onboardingDone=false). Skip sets SubscriptionService.shared.debugProOverride=true + dismisses paywall as Pro.
App Store / Release build
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(no skip — symbol absent)
Only back arrow renders. Skip capsule is compile-time removed — Release scheme has empty SWIFT_ACTIVE_COMPILATION_CONDITIONS, no leak risk.
16.6Strikethrough competitor row — per cohort + universal NoBurn
Single row above the trial timeline. Cohort-specific clinical alternative anchor, with universal NoBurn comparison below in smaller italic.